Growth Hacking Lab

Case Studies

Dive into our database of battle-tested Playbooks & join our community of successful founders & growth hackers.

How Flo Scaled to $10M/Month by Turning Period Tracking Into a Monetization Engine

How Persona, a Beauty Camera App, Scaled to $900K/Month With Intent-Driven Onboarding and a Soft Paywall Machine

How MadMuscles Scaled to $300K/Month by Turning Onboarding Into a Commitment Machine

How Rise Scaled to $500K/Month by Turning Sleep Debt Into a Growth Engine

How Endel Engineered a $600K/Month Funnel With Music, Micro-Optimizations, and Playful Paywalls

How BetterSleep Turned Bedtime Into a $600K/Month Growth Funnel

How “Calz AI”, a Calorie App, Hit $200K/Month in 8 Months With a Gamified Utility + Paid Ads Flywheel

How “Chat & Ask AI” Scaled to $1M/Month by Selling Certainty, Not Prompts

How “Woofz”, a Dog Training App, Scaled to $400K/Month by Turning Playtime Into a Funnel

How “Ahead”, an Emotional Wellness App, Scaled to $400K/Month by Weaponizing Friction

How “Yoga-Go”, a Wellness App, Scaled to $500K/Month by Profiling Users Into Commitment

How “WalkFit”, a Step Tracker App, Scaled to $800K/Month With Ruthless Conversion Tactics

How to Grow a Health & Fitness App in the App Store

How Trimbox, an Email Cleaner, Makes $50K/Month With Zero Gimmicks

How Finch Grew to $1M/Month With Paywalls, Habit Loops, and ASA Domination

How Replika Turned an AI Chatbot Into a $600K/Month Emotional Companion

How ChatOn AI Scaled to $5M/Month by Packaging ChatGPT for the Masses

How “Fastic”, an AI Calorie App, Scaled to $500K/Month With Relentless Conversion Flows

How Liftoff, a Strength Training App, Quietly Scaled to $200K/Month with Duolingo-Like Onboarding

How “Recime”, a Recipe App, Scaled to $700K/Month by Turning Every Screen Into a Conversion Funnel