A quiet powerhouse in the app world, Enerjoy, is generating ~$45 million/year from just a handful of apps.
With five apps pulling in $100K+ per month and two clear leaders – ShutEye and JustFit – they’ve figured out how to consistently launch, scale, and monetize apps at speed.
Here’s how they cracked the App Store growth code 👇
Multiple Hits, One Playbook
Enerjoy currently runs 6 active apps. The top performers:
Each makes $1M+ MRR, accounting for over 50% of the studio’s revenue. Their latest launch – a calorie tracking app – already earns $500K/month, just months in.
This is not luck. It’s repeatable execution.
Brand-First ASO Strategy
While most apps front-load keywords for App Store rankings, Enerjoy does the opposite:
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They lead with their brand names: ShutEye, Eato, Me+
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They’ve trademarked these names, signaling long-term intent
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Their branding is clear, strong, and memorable
That investment pays off – especially as branded searches compound.
Organic Growth That Compounds
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ShutEye ranks in the Top 3 for high-intent keywords like “sleep,” “sleep tracker,” and “sleep app.”
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JustFit gets a massive volume of brand-related searches.
This visibility alone drives hundreds of thousands of organic installs per month.
Onboarding That Converts
All of Enerjoy’s apps use the same onboarding framework:
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Show social proof: “#1 App”, “10M+ Downloads”
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Ask a short series of questions (personalization engine)
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Break up steps with calming or satisfying animations to lower drop-offs
It’s frictionless, beautiful, and intentional.
Smart Paywalls with Emotional Hooks
Their paywall strategy feels playful – not pushy.
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First, a soft paywall shows up
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If you close it, a spin wheel appears
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You always “hit” a jackpot
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This jackpot moment triggers dopamine – making the purchase feel earned
It’s a clever psychological tactic that turns exit intent into conversion.
Sky-High Ratings with Zero Onboarding Prompts
The reviews speak for themselves:
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JustFit: 4.8 ⭐ from 203K+ users
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Me+ Lifestyle: 4.8 ⭐ from 202K+ users
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ShutEye: 4.8 ⭐ from 319K+ users
And notably, they don’t ask for reviews during onboarding. That means the apps deliver enough value to earn praise organically – which also fuels their App Store rankings.
Paid Ads Are Their Main Growth Engine
Enerjoy runs ads across all major platforms:
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700+ TikTok ads tested in the last 30 days
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200+ Google ads
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Hundreds of Facebook ads
JustFit and ShutEye alone have 200+ active creatives on Facebook right now, mostly short video ads.
Data-Backed Targeting
Their creatives often target:
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Women
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Age: 25–44
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Location: Tier 1 countries (especially US & Europe)
Want proof? Platforms like TikTok and Meta are required to disclose ad targeting in the EU via transparency labels – a free goldmine for competitor research.
Final Thought
Enerjoy isn’t just building apps – they’ve built a repeatable app growth engine.
👉 Brand-first positioning
👉 Satisfying onboarding
👉 Psychology-powered paywalls
👉 Review velocity
👉 Paid ads at scale
This isn’t a fluke. It’s a formula – and it’s generating $45M/year.
