Most people haven’t heard of Codeway.
But this Istanbul-based studio is quietly running one of the most efficient mobile app machines in the world.
With 9 apps generating over $200K/month each – and annual revenue approaching $150M – Codeway has cracked the App Store’s growth code.
Here’s how they did it.
🚀 Turn your app from “Launched” to “Growing” in just 3 weeks.
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16 Apps and 1 Driving Half the Revenue
Codeway has 16 active apps on the App Store today.
Their top product?
A phone storage cleaner – a utility app that quietly brings in ~50% of total revenue.
Others like Learna AI, Drama Pops, and IQ Masters were launched recently – but they’re already contributing:
🧠 Learna (AI quiz/chat-style learning)
📺 Drama Pops (interactive short-form storytelling)
🧩 IQ Masters (brain puzzles)
Combined, these new launches generate ~1M downloads/month and ~$2M in revenue – all within their first year.
Onboarding That Feels Familiar, Yet Frictionless
Codeway has refined onboarding across apps.
Take Learna – which uses a chat-style flow for setup, breaking away from static form inputs.
The conversational tone lowers resistance – while still collecting:
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Preferences
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Age/gender info
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Usage goals
It’s onboarding disguised as interaction – and it builds quick engagement.
Ratings Prompts in Unlikely Places
Drama Pops is a story-driven app with TikTok-like reels.
They trigger a ratings prompt mid-episode – a risky move that works surprisingly well.
📊 4.7⭐ average from 8.4K+ reviews in 6 months
The early ask works because the content grabs users fast. By the time they’re prompted, they’re already hooked.
Soft Paywalls – with Gamified Upsells
Across their portfolio, Codeway deploys what’s now a classic playbook:
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Show paywall after value preview
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❌ Close → reveal discount
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🎰 Decline again → jackpot/scratch-card UI
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🧾 Offer reduced subscription via gamified mechanic
It’s non-confrontational monetization – but hard to ignore.
Users feel like they “earned” a deal – which boosts conversions while reducing friction.
ASO That Ranks Across High-Intent Keywords
App Store Optimization is one of Codeway’s strongest levers.
Examples:
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Chat & Ask AI ranks #3 for “ChatGPT”
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Phone Cleaner ranks #1 for “iPhone cleaner free,” “storage cleaner,” and more
These are ultra-competitive, high-volume keywords.
Codeway owns them.
Their ranking strategy blends:
✅ Keyword volume
✅ Title/subtitle targeting
✅ Rating velocity (more on that next)
Review Velocity → Ranking Velocity
Codeway’s top apps have insane review counts:
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Cleanup: Phone Cleaner – 4.7★ from 411.6K ratings
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Chat & Ask AI – 4.8★ from 301.6K ratings
And here’s the real unlock:
The App Store ranks apps not just on keywords, but daily ratings.
More ratings → Higher rankings → More downloads → More ratings.
It’s a loop.
And Codeway has mastered it.
Paid Ads? Full-Funnel, Full-Volume
Most of their growth is paid – but it’s not brute force.
It’s high-volume testing at industrial scale:
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TikTok: 6,000+ ads run in the past month
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Facebook:
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Learna AI: 300+ video ads
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Drama Pops: 100+ live ads
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They iterate fast – optimizing hooks, CTAs, and creatives weekly.
With thousands of creatives, they are also using AI-generated UGC actors.
Ad ROI? Tight. Measurable. Repeatable.
When a company floods platforms like this, they’re not testing – they’re printing money.
Let’s say they spend $1 on ads.
They make $1.20 back from subscriptions. (Note: This is possible only after testing thousands of ads over a period of time)
+ renewals stack up.
That’s why these apps scale so fast.
This isn’t spray-and-pray. It’s optimized media buying – scaled surgically.
Powered by Turkish Tech Incentives
Finally, Codeway benefits from major government subsidies:
🇹🇷 Turkey offers:
1️⃣ 70% ad refund (up to $400K per app)
2️⃣ 50% salary support for engineers
3️⃣ Store commission refunds (up to $80K/app)
This makes paid growth not just profitable – but strategic.
Codeway’s Growth Engine: In Summary
Here’s how they do it:
✅ Soft paywalls with gamified discounts
✅ ASO that wins across the most competitive keywords
✅ Paid ads that are AI-driven, audience-specific
✅ Government-backed incentives to supercharge it all
No single breakout app.
No viral moment.
Just repeatable systems – at scale.
