Growth Hacking Lab

Free tool by Growth Hacking Lab

App Revenue Potential Calculator

Enter your app metrics and see your realistic monthly revenue potential.

App metrics
Monthly organic downloads2,000
Paid downloads (monthly)500
Monetization
Free trial conversion rate3%
Avg revenue per paying user ($/mo)$9
Monthly churn rate5%
ASO strength
Avg app store rating4.1 ★
Page-to-download conversion25%

See your revenue potential

Enter your email to unlock your full breakdown — MRR, LTV, and growth insights.

🆕You'll also get 100+ high revenue, low download apps sent to your inbox — free.
Estimated monthly recurring revenue
$0
Annual run-rate
$0
at steady state
Customer LTV
$0
per paying user
New paying users/mo
0
converted from downloads
ASO score
0/10
rating + page conv.

📢 Just sent to your inbox: 100+ high revenue, low download apps — study what they do differently.

How we calculated this ▼
Step 1 — New paying users/mo
Only users who complete payment — free trial users who don't convert are excluded.
Step 2 — Paying subscribers at steady state
The number of active paying subscribers when new paid conversions equals monthly cancellations. Free users not included.
Step 3 — Monthly recurring revenue
Paying subscribers only x ARPU. Free users contribute $0 and are not part of this number.
Step 4 — Customer lifetime value
ARPU divided by churn rate. Standard SaaS LTV formula.
📊

This calculator shows your potential. Growth Hacking Lab shows you how to get there — with playbooks, teardowns, and 150+ iOS founders who market apps for a living.

See what's inside →