Paywall Benchmark Checker

Compare your paywall performance to industry benchmarks.

Results
0%
Trial Start Status
0%
Trial-to-Paid Status
0%
Paywall Conversion
Recommendation

    Just sent to your inbox : 5 paywall tactics increasing conversions right now

    About these benchmarks

    Data Sources

    Benchmarks are compiled from public reports by Adapty, RevenueCat, and AppFigures.

    Understanding the Metrics

    • Trial Start Rate: Users who see paywall → start trial
    • Trial-to-Paid: Trial starters → paying subscribers
    • Overall: The product of both

    What Affects These Numbers

    • Paywall timing: Hard paywalls convert differently than soft paywalls
    • Trial length: 3-day vs 7-day vs 14-day trials have different conversion patterns
    • Price point: Higher prices = lower conversion but higher LTV
    • Traffic source: Organic vs paid users convert very differently