Market: Saudi Arabia
App type: Calorie tracking
Timeframe: 1 month from joining Lab
1. The Problem
When Zameel launched Zorest, a calorie-tracking app for the Saudi market, early marketing campaigns delivered downloads – but from the wrong audience.
Most installs came from outside the target region, while growth in Saudi Arabia was flat.
By the time he joined Growth Hacking Lab, Zameel had tried multiple tactics with scattered results.
His first remark after seeing the 17+ Playbooks (SEO, ASO & more) at Lab was: “I should have known all this before.”
2. The Strategy
In his first month inside the Lab, Zameel executed at a rapid pace:
Product & Monetization
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Streamlined onboarding to remove friction
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Boosted ratings by 5×
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Increased notification engagement by 4×
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Improved paywall conversion by 70%
Acquisition
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Applied the Reddit Playbook – creating 15 accounts in niche communities to dominate calorie-tracking discussions
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Ran a targeted campaign that later became the foundation for our 21-Day App Marketing Campaign
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Partnered with multiple Instagram pages to extend reach
3. The Results
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First day of campaign: 4,500 downloads
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3 days after the campaign: 20,000+ downloads
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Revenue: up 3×
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Ranked Top 10 in multiple countries
4. Key Takeaway
For Zameel, the turning point wasn’t just learning new tactics – it was having a clear, proven playbook and the confidence to execute fast.
In just one month, Zorest went from struggling with misaligned downloads to dominating its target market, tripling revenue, and hitting the Top 10 in multiple countries.
Want results like Zorest?
