What’s Happening Inside the Growth Hacking Lab

This is a live log of what’s happening inside the Growth Hacking Lab.

Every week, iOS founders share experiments, ship playbooks, test acquisition channels, and hit new revenue milestones.

We add new tactical updates 8–12 times per month.

Here it is.

March 7, 2026 – From TikTok farming to CPP for ads and App Gone Free results – growth tactics shared by Lab members this week

Feb 28, 2026 – Feb 2026 Growth Hacking Playbook is live – featuring App Store ranking math, ASA benchmarks, paywall experiments, Reddit growth plays, and real app breakdowns.

Feb 26, 2026 – Weekly call with Alex Vech (scaled to ~$100K MRR, 7-figure exit), founder of ScreensDesign.

Feb 21, 2026 – Pricing to $30K MRR, ad payback periods and paywall failure research shared inside the Lab this week.

Feb 18, 2026 – Live Session on Growing a Trading App to $30K MRR Using TikTok Ads

Feb 14, 2026 – A founder shared their 0 → $10K MRR playbook this week – along with multiple other high-signal growth experiments.

Feb 7, 2026 – Jan 2026 Playbook is live – covering ARPU lifts, payment drop-off fixes, programmatic SEO, and viral UGC frameworks.

Feb 6, 2026 – Google Ads and TikTok acquisition tactics were discussed this week – alongside other growth experiments inside the Lab.

Feb 4, 2026 – Crossed 150 members

Feb 3, 2026 – Live session on scaling iOS apps running $20K/month in Google Ads

Jan 29, 2026 – Live session with Ankit Nayal on TikTok farming – generating 50M+ organic views.

Jan 28, 2026 – From TikTok farming to App Store review systems, here’s what moved this week

Jan 27, 2026 – Live Session on UGC Tracking & Hiring

Jan 18, 2026 – High-conversion, churn recovery, App Store rejection and organic tracking tactics shared inside the Lab this week

Jan 12, 2026 – Added 5 new realistically rankable app ideas to the module “App Ideas You Can Realistically Rank For”. (Level 3)

Jan 10, 2026 – December Edition of Growth Hacking Playbook is Live – covering paywall benchmarks, 55% trial-to-paid conversions, branded ASA battles, and CPP optimization

Jan 10, 2026 – Launched “Screenshots Library” – curated App Store page screenshots from apps doing $50K+ MRR.

Jan 9, 2026 – Install-to-trial lifts, onboarding drop-off fixes, ASA updates and TikTok scaling tactics shared inside the Lab this week.

Jan 5, 2026 – From country-based trial experiments to 5x install lifts, here’s what was shared inside the Lab in the last few days.

Jan 2, 2026 – Custom GPT for analysing iOS app ideas. iOS App Validator Pro. (Level 5)

Dec 28, 2025 – Launched “App Ideas You Can Realistically Rank For” module. Added 7 app ideas to December drop. (Level 3)

Dec 19, 2025 – ASO Growth System – This is a complete, step-by-step system for ASO-led growth – from idea validation to sustainable installs. More details here.

Dec 15, 2025 – November Edition of Growth Hacking Playbook is Live.

Dec 10, 2025 – Call with Guest Expert, Ryan Thorpe, Founder of Fload. Topic: Scaling 20+ Apps to 50M+ Downloads.

Nov 25, 2025 – Launched “First 1000 downloads & 25 Paying Users“. This module is for founders who have just released their app to get their first 1000 downloads & 25 Paying Users.

Nov 25, 2025 – Call with Resident ASA Expert, Michael Subins.

Nov 25, 2025 – Revamped “21 Day App Marketing Campaign“.

Nov 25, 2025 – Launched “Black Friday Playbook“.

Nov 18, 2025 – October Edition of Growth Hacking Playbook is Live.

Nov 5, 2025 – Resident Expert inside Lab to answer member’s queries on ASA.

Oct 28, 2025 – Call with Guest Expert, Matthew Balch, ASO Expert.

Oct 25, 2025 – A curated collection of “125 Paywalls That Print Money”

Oct 10, 2025 – Launched “Grow Your Revenue With Smarter Paywalls“. You’ll learn how top $100K+/month apps optimize their design, pricing, placements and experiments to convert more users and boost LTV.

Oct 9, 2025 – Launched “Automated Subreddit Growth System“. Systems to launch a subreddit and automate it.

Oct 2, 2025 – September Edition of Growth Hacking Playbook is Live.

Sep 25, 2025 – Launched “14-Day Paywall Optimization Sprint“. In 14 days, you’ll diagnose your current paywall and rebuild it with proven monetization tactics

Sep 25, 2025 – August Edition of Growth Hacking Playbook is Live.

Sep 9, 2025 – Released research on “Paywall Strategy of $100K+ MRR Health & Fitness Apps“. We studied 10 Health & Fitness apps scaling past $100K+ MRR and broke down their paywalls to understand the tactics used by them.

Sep 9, 2025 – Meta Ads Playbook updated.

Aug 25, 2025 – Launched “21 Day App Marketing Campaign“.

Aug 10, 2025 – Deep Competitor Analysis Template.

July 30, 2025 – July Edition of Growth Hacking Playbook is Live.

June 25, 2025 – June Edition of Growth Hacking Playbook is Live.

May 25, 2025 – May Edition of Growth Hacking Playbook is Live

May 25, 2025 – Launched 5 new modules – SEO, TikTok, Validate Your Idea, Miscellaneous Growth Hacks and Case Studies.