How Endel Engineered a $600K/Month Funnel With Music, Micro-Optimizations, and Playful Paywalls
$600K in monthly revenue. At first glance, Endel looks like just another sound app. But under the hood → it’s one of the sharpest funnels in the focus + sleep space. Here’s how it really works 👇 Immersive Onboarding Onboarding isn’t long – but it’s sensory-driven. 🎶 Background music plays throughout 🧠 Questions about focus […]
How BetterSleep Turned Bedtime Into a $600K/Month Growth Funnel
$600K in monthly revenue. At first glance, BetterSleep looks like a simple “sounds to sleep” app. But under the hood → it’s engineered like a performance marketing machine. Here’s the playbook 👇 Intentional Onboarding → Soft Lock-In Onboarding is short but deliberate: 📍 Starts with social proof (“trusted by millions”) 🛌 Collects detailed sleep data […]
How “Calz AI”, a Calorie App, Hit $200K/Month in 8 Months With a Gamified Utility + Paid Ads Flywheel
8-month-old app. $200K in monthly revenue. On the surface, Calz AI looks like a calorie tracker. Under the hood → it’s running a gamified utility + paid ads machine. Here’s the breakdown 👇 Painfully Long Onboarding → Commitment Psychology The onboarding drags on – and that’s by design. 🥅 First: set your goal 🥗 Next: […]
How “Chat & Ask AI” Scaled to $1M/Month by Selling Certainty, Not Prompts
Most AI apps are racing to out-prompt ChatGPT. Chat & Ask AI took a different path → packaging shortcuts instead of conversations. Now it’s doing $1M/month. Here’s the breakdown 👇 Utility-First Onboarding Onboarding isn’t fancy. It’s fast. Step 1 → Show value immediately Once inside, the home screen puts the most-used tools right upfront:🖼 Image […]
How “ChatOn AI” Scaled to $5M/Month by Packaging ChatGPT for the Masses
ChatOn isn’t an AI breakthrough. It’s a distribution machine that turned ChatGPT into a mainstream consumer app. Here’s how they did it 👇 Onboarding That Shows, Then Sells Instead of explaining AI, ChatOn shows what it can do: Then → soft paywall before you can explore. Outcomes first, friction later. Positioning ChatGPT as More Than […]
How “Woofz”, a Dog Training App, Scaled to $400K/Month by Turning Playtime Into a Funnel
At first glance, Woofz looks like a friendly dog trainer. But underneath, every screen is designed to monetize. Here’s how they pull it off: Onboarding That Leads Straight to Paywall Woofz keeps onboarding light: Questions about your dog’s personality. Training goals. Then → immediate paywall. ❌ Close it once → Woofz tempts you with “premium […]
How “Ahead”, an Emotional Wellness App, Scaled to $400K/Month by Weaponizing Friction
Ahead looks like just another mindfulness app. But instead of making onboarding smooth, they deliberately add friction. The result? Only serious users stay. And those who stay, pay. Here’s the playbook: Onboarding That Pushes You Away Most apps remove barriers to entry. Ahead adds them. Calming background sound → “take a deep breath.” Make a […]
How “Yoga-Go”, a Wellness App, Scaled to $500K/Month by Profiling Users Into Commitment
Yoga-Go looks like just another yoga app. But under the hood, it scaled by doing 3 things differently – and executing them with precision. Here’s the playbook: A Video That Sets the Mood The very first screen isn’t static – it’s a video intro. Almost no wellness apps take this route. It’s fresh, emotional, and […]
How “WalkFit”, a Step Tracker App, Scaled to $800K/Month With Ruthless Conversion Tactics
WalkFit looks like a simple step counter. But behind the scenes, it’s engineered for ruthless monetization. Here’s how they scaled it into an $800K/month beast: Onboarding That Feels Like a Diagnostic The signup flow isn’t short or slick – it’s intentionally long. Heavy social proof upfront Asks for age, gender, sleep, water intake, and weight […]
How to Grow a Health & Fitness App in the App Store
Health & Fitness is one of the hardest categories in the App Store. It’s where big brands with bottomless budgets live. It’s where copycats will clone your app in weeks. It’s where even great products die because nobody sees them. But here’s the thing: the rules are known, the playbook exists, and if you’re willing […]