How “Yoga-Go”, a Wellness App, Scaled to $500K/Month by Profiling Users Into Commitment

Yoga-Go looks like just another yoga app.

But under the hood, it scaled by doing 3 things differently – and executing them with precision.

Here’s the playbook:

A Video That Sets the Mood

The very first screen isn’t static – it’s a video intro.

Almost no wellness apps take this route.

It’s fresh, emotional, and instantly pulls you in.

Right after, they ask for notification access – a bold move, but one that works because emotion is high.

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Onboarding as Full Profiling

The flow is long – 30+ nonstop questions.

  • Age

  • Gender

  • Goals

  • Lifestyle

By the end, users have invested so much effort they don’t want to bounce.

That’s exactly when Yoga-Go drops the hard paywall with 3 plan options.

Keyword Domination

Yoga-Go has built a fortress in the App Store.

  • Ranks Top 3 for 1,100+ keywords like easy yoga, flexibility yoga, yoga challenge

  • Bids on 4,000+ keywords, including competitor terms like BetterMe and Chair Yoga Free Seniors

Every angle of search intent – organic and paid – is covered.

The Playbook That Prints $500K/Month

  • Unique onboarding with video + emotional hook

  • Deep profiling that builds user commitment

  • Ruthless paywall once effort is sunk

  • Keyword dominance across organic and paid

Yoga-Go isn’t just teaching yoga.

It’s running a finely tuned growth machine – and pulling in $500K a month doing it.

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