WalkFit looks like a simple step counter.

But behind the scenes, it’s engineered for ruthless monetization.

Here’s how they scaled it into an $800K/month beast:

Onboarding That Feels Like a Diagnostic

The signup flow isn’t short or slick – it’s intentionally long.

• Heavy social proof upfront

• Asks for age, gender, sleep, water intake, and weight goals

• Push notifications requested without much context

By the end, users feel invested. The app feels more like a health assessment than a download.

A Ruthless Paywall

The paywall shows up fast – and it doesn’t play nice.

• No free value upfront

• Three plans pushed immediately

• Closing it doesn’t lead to any real escape

You either subscribe right away, or you’re out.

Fortress ASO

WalkFit ranks in the Top 3 for ~500 keywords.

Not just vanity phrases – high-intent ones like:

• “walking weight loss”

• “free walking app for weight loss”

• “loss weight workout walking”

That keyword fortress fuels a steady stream of organic installs.

Paid Ads at Scale

On Apple Search Ads, WalkFit bids on 3,200+ keywords, conquesting competitors like Fitbit, Weight Watchers, and running apps.

But that’s just the start. Their parent company runs ads like a factory:

• ~18,000 TikTok ads (multiple apps)

• ~20,000 Google ads

• ~320 Facebook ads, leaning web-to-app funnels to dodge Apple’s 30% cut

Printing Cash, Not Testing

When you flood every ad platform at this scale, you’re not “experimenting.”

You’re printing money.

They likely spend $1 on ads to make $1.20 back- then renewals stack on top.

It takes thousands of ad tests to get here, but once it works, the machine runs itself.

WalkFit’s Playbook

• Long, data-heavy onboarding

• A ruthless paywall

• ASA + organic domination

• Paid ads at industrial scale

WalkFit didn’t get lucky.

They built a growth engine – and it’s running at full throttle.