Trimbox is a one-year-old app making $50K/month by tackling a problem millions face – email clutter.

No mascots, no gamification. Just utility, speed, and a ruthless conversion funnel.

Onboarding: Instant Utility, Zero Fluff

The first screen doesn’t waste a pixel — it spells out the value prop immediately.

Users connect their email in the very first step.

While Trimbox scans the inbox, it asks for notification permissions — capturing engagement before users drift away.

No branding exercises. No “tell us about yourself.”

Every step moves you toward the solution.

Paywall: Bold and Binary

Trimbox doesn’t bother with free tiers or freemium hooks.

There’s no discount, no trial – you either pay or churn.

It’s a risky move for most apps, but in a high-intent niche like spam cleaning, it works. The people who click “unsubscribe from junk” are already ready to pay for relief.

ASO: Targeting Purchase-Intent Keywords

Trimbox ranks for 100+ keywords in the Top 3, all with strong transactional intent:

• “clean junk mail”

• “spam email unsubscribe”

• “block junk emails”

This isn’t “inbox zen” branding. It’s search terms typed by frustrated users looking for a fix.

Paid Ads: From App Store to Web Funnel

Apple Search Ads? 4,877 keywords.

Google Ads? 69 active campaigns.

Meta? 5 focused video ads.

But the real trick is where Google sends the clicks — straight to the website, not the App Store.

Full onboarding happens on-site.

Users pay before they ever install the app.

That means no 30% Apple tax.

The Playbook

Trimbox’s growth engine is built on:

• Fast, value-first onboarding

• A no-nonsense paywall

• Keyword targeting with high purchase intent

• A web-first paid funnel to maximize revenue

Trimbox didn’t scale by looking friendly.

They scaled by making every step count – and charging without hesitation.