When you open Reframe for the first time, it doesn’t welcome you with a free trial or easy skip buttons.
Instead, it asks you 20+ questions, makes you verify your email, and then offers a paywall with no discounts.
It’s bold – maybe even a little uncomfortable.
But it’s working.
With only 50K installs, Reframe has scaled to $400K/month in revenue, showing what’s possible when you build for commitment, not convenience.
An Onboarding Flow That Filters Out the Flaky
Reframe doesn’t want casual users — and the onboarding makes that clear.
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Login required
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OTP confirmation
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20+ personal questions
→ Why do you drink?
→ Where do you live?
It’s not a quick-start app. It’s built to build conviction before the paywall ever shows up.
🚀 Turn your app from “Launched” to “Growing” in just 3 weeks.
✅ Trusted by 50+ App Founders ✅ 17 Proven Playbooks ✅ Weekly Founder Calls
Subscribe or Leave: The Paywall That Doesn’t Blink
Once you’re in, the app offers no freebies — just choices with weight.
- No weekly plans
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No discounts
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Monthly or annual only
It’s simple: if you’re not serious, you won’t stay.
ASO That Owns the “Quit Drinking” Category
Reframe ranks in the Top 3 for hundreds of high-intent keywords like:
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“quit alcohol”
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“no drinking app”
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“drink less”
The intent is clear. The competition is low. And Reframe is right at the top.
Paid Ads on Every Platform — at Full Volume
Last 30 days:
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200+ Google Ads
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3,000+ keywords on Apple Search Ads
This isn’t a test budget. This is a scaling budget — and it’s working.
When a company floods all the platforms like this, they’re not testing – they’re printing money.
Let’s say they spend $1 on ads. They may make $1.20 back the same day from subscriptions. (Note: Takes thousands of ad tests to get here.) Add renewals as well.
Key Growth Hacks That Powered Reframe’s Funnel
- Intentionally long onboarding to build buy-in
- Credit card required before any free trial
- Zero freemium options – only paid plans
- Top-of-category ASO for high-conviction keywords
- Aggressive ad volume across FB, Google, ASA
Final Thoughts
Reframe doesn’t chase downloads. It converts conviction.
From the moment you install it, you’re asked to commit – emotionally, mentally, and financially.
If you’re building in health, habits, or behavior change, this kind of high-friction growth playbook is one to watch.
