It sits at #5 in Food & Drink on the App Store.

Pulls in over $700K/month in revenue.

And it’s winning in one of the most saturated app categories – not with flash, but with flawless funnel design and full-funnel ad strategy.

Here’s how Recime turned a recipe app into a growth machine.

Onboarding That Builds Belief in Seconds

Recime opens strong – not long.

• A clean, value-first App Store video

• 5-star social proof baked into onboarding

• A quick quiz on cooking habits

It’s a credibility builder that sets the hook fast – especially important in a low-trust category like recipe apps.

Frictionless Monetization Through Smart Sequencin

Their paywall is a 3-step sequence, not a single-screen block:

• Intro screens

• Notification permission prompt

• Offer: 7-day trial → Close → Upgraded to 14-day trial

This stepped design reduces friction while increasing trial conversions – a tactic shared by multiple Lab members as outperforming static paywalls.

ASO That Dominates a Crowded Category

Recime ranks Top 3 for 700+ keywords, including:

• “recipe”

• “recipe apps”

• “sharerecipe”

This kind of visibility is rare in Food & Drink – and it’s no accident.

They’ve combined keyword-rich naming with strong daily rating velocity and smart category positioning.

Bonus: Their website brings in 100K+ monthly visits, with branded queries surging – a clear sign of growing awareness.

Apple Search Ads at Industrial Scale

Recime isn’t playing small in paid.

• 46,000+ ASA keywords bid in the past 30 days

• Targeting everything from “chef.ai” to “low-carb pizza”

• Backed by 200+ Facebook video ads that mirror App Store positioning

This is shelf-space domination – flooding discovery surfaces with brand touchpoints.

Growth Hacks That Powered the Rise of Recime

✅ Fast, belief-building onboarding with social proof
✅ Multi-screen soft paywall with friction-minimizing flow
✅ Full-funnel ad strategy across ASA + Meta
✅ ASO rankings in ultra-competitive keywords
✅ Branded search momentum from web + app synergy

Recime isn’t trying to go viral.

They’re just running the playbook flawlessly – one conversion-optimized screen at a time.