Most founders chase the next viral app.
Monkeytaps built a quiet $12M/year business around timeless content – words, quotes, and affirmations.
With 3 apps pulling in over $300K/month and racking up more than 100K+ ratings each, they’ve cracked the App Store’s growth code.
Here’s how.
3 Apps Drive 99% of Revenue
Monkeytaps has 6 active apps.
But nearly all their revenue comes from:
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Vocabulary
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Motivation
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Affirmations
These apps sit at the intersection of habit and emotion – delivering bite-sized daily content that builds routine usage.
Their Real Superpower: Ratings Velocity
Their apps don’t just have good ratings – they have outrageous ones:
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Motivation – 4.8★ from 1M+ ratings
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Affirmations – 4.8★ from 647.5K+ ratings
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Vocabulary – 4.8★ from 149.8K+ ratings
They don’t ask for reviews during onboarding. Instead, they wait until users experience value – then trigger the prompt.
This fuels a compounding loop:
New ratings → Higher ASO rankings → More downloads → More ratings
It’s how they dominate their categories.
Thoughtful, Consistent Onboarding UX
All apps follow a similar onboarding flow – clean, minimal, and psychology-aware.
They are also cross promoting one app in other apps as well.
They use “golden hour” visuals (sunset/twilight backgrounds) to trigger emotional resonance, especially in quote-based apps.
Cross-promotion is also smartly baked in: each app subtly nudges users toward others in their suite.
ASO + Ratings = Growth Engine
Monkeytaps ranks:
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#1 for category-defining keywords like “vocabulary,” “affirmations,” “motivation,” “daily quotes”
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Top 3 for 1,000+ long-tail keywords in each app
This happens because App Store prioritizes daily rating velocity in ranking logic.
They’ve built the perfect loop:
Ratings → Rankings → Downloads → More Ratings
Paid Ads Across All Major Channels
Monkeytaps runs paid ads on:
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Apple Search Ads
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Google Search, YouTube, and Play Store
They keep creatives emotional and image-heavy – mostly short, inspirational, and quote-based.
Their strong hand is in ASO along with Ratings.
Organic Channels Amplify Distribution
They’ve also built massive organic audiences:
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1.4M followers for Affirmations on Instagram
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700K followers for Vocabulary
This reduces CAC, boosts credibility, and builds community – all without spending a dollar.
Growth Hacks That Powered the Rise of Monkeytaps
✅ Prioritized ratings over reviews to juice ASO
✅ Built 3 habit-forming apps around daily routines
✅ Used emotional, minimal onboarding with “golden hour” visuals
✅ Cross-promoted across apps to lift LTV
✅ Scaled paid ads across Google, FB, and Apple
✅ Built massive Instagram accounts to fuel organic downloads
Monkeytaps isn’t loud.
But their execution is near flawless.
And their $12M/year growth loop is built to last.
