With 100K+ downloads and $300K in monthly revenue, Me+ Lifestyle Routine isn’t the kind of app you hear about in the news.

It didn’t go viral on TikTok. It wasn’t backed by a celebrity or major launch.

Instead, it did three things well — and fast: onboarding, monetization, and ASO. In a sea of wellness apps, Me+ quietly built a compounding growth engine.

Let’s break it down.

Onboarding That Encourages Commitment – Not Just Continuation

Me+ uses a longer-than-average onboarding flow, but it’s carefully designed to reduce friction while building emotional investment.

Here’s how it works:

• The app asks for notification permissions before any questions begin, creating a smoother flow later.

• It starts with strong social proof, showing top ratings and download stats to build trust.

• Visuals play a key role: before-and-after images help users visualize change and progress.

• The final screen includes something unexpected: a contract that users sign with themselves. It’s symbolic, but powerful — it transforms casual users into committed ones.

This onboarding doesn’t just collect data. It makes the user feel like they’ve started something meaningful.

A Paywall That Nudges Without Pushing

Me+ introduces a soft paywall early in the experience — but it never feels overly aggressive.

• Users who close the initial paywall are shown a 50% discount offer.

• The same offer appears in a sticky bottom bar, a location that’s easy to ignore but hard to forget.

• The paywall visuals are consistent with onboarding — reusing emotional hooks like “before-and-after” images to reinforce the benefits of upgrading.

Instead of pressure, Me+ creates presence. The upgrade path is always visible, but never disruptive.

They Earn Reviews – They Don’t Ask Too Early

Despite a long onboarding, Me+ does not ask for reviews during those first few minutes. Still, it manages to maintain:

• A 4.8-star rating

• Over 212,000 user reviews

• An estimated 200 new reviews daily

This is the result of timing. The app waits until users have seen real value — possibly after a week or more of engagement — before triggering review prompts.

It’s subtle, but effective. And it’s one of the key reasons their ASO engine works so well.

Surprisingly Strong Community Play

In a niche where community is often an afterthought, Me+ has built strong external channels:

• A 25,000+ member Discord server, uncommon for wellness products

• 250K Instagram followers

• 59K followers on TikTok, mostly for inspirational and short self-improvement content

This isn’t just content. It’s community-building – which creates long-term brand equity outside the App Store.

ASO Is a Quiet Engine Powering Growth

Me+ ranks in the Top 3 for over 750 App Store keywords, including:

• lifestyle routine

• morning routine

• daily planner

These are recurring-intent keywords — meaning users search them weekly or even daily.

They’ve also invested heavily in Apple Search Ads (ASA), bidding on 10,000+ keywords. This includes competitors like Finch and broad discovery terms like planner.

This combination of ASO and ASA helps the app stay top-of-mind – and top-of-search – even in a crowded space.

Paid ads everywhere

They’re not testing ads.

They’re scaling them.

• 📱 Apple Search Ads: 10,000+ keywords

• 📺 FB: 175 video ads live

• 🎥 TikTok: 700 ads (across their portfolio)

• 🔍 Google: 1,200 creatives

When a company floods all the platforms like this, they’re not testing – they’re printing money.

Let’s say they spend $1 on ads. They may make $1.20 back from subscriptions. (Note: Takes thousands of ad tests to get here.)

Add renewals as well.

Growth Hacks Behind Me+ Lifestyle Routine’s Rise

Here are the key tactics that helped them scale:

• ⚡️ Notification Before Onboarding : Prompt shown early, boosting opt-in and downstream engagement.
• 🖊️ Signature Commitment: You sign a goal-setting contract → builds commitment.
• 🧲 Soft Paywall + Persistent CTA: Sticky bottom offer bar = subtle but constant nudge to convert.
• 🔍 ASA Conquesting: They bid on competitors like Finch to poach high-intent users.
• 🗣️ Community as Retention Flywheel: Their 25K+ Discord may be the real long-term moat.

Final Thoughts

Me+ is a case study in doing the basics — exceptionally well.

It doesn’t rely on viral trends or short-term hacks. Instead, it stacks small wins into a funnel that acquires, converts, and retains users efficiently.

For founders building lifestyle or wellness apps, Me+ is worth studying — not for its flash, but for its quiet, methodical execution.