$600K in monthly revenue.
At first glance, BetterSleep looks like a simple “sounds to sleep” app.
But under the hood → it’s engineered like a performance marketing machine.
Here’s the playbook 👇
Intentional Onboarding → Soft Lock-In
Onboarding is short but deliberate:
📍 Starts with social proof (“trusted by millions”)
🛌 Collects detailed sleep data (habits, struggles, goals)
💳 Ends with a single yearly plan (7-day free trial)
You’re committed before the paywall even appears.
🚀 Turn your app from “Launched” to “Growing” in just 3 weeks.
✅ Trusted by 50+ App Founders ✅ 17 Proven Playbooks ✅ Weekly Founder Calls
ASO Domination
🏆 1,300+ keywords ranked in Top 3:
→ deep sleep
→ sleep aid
→ calm sounds
BetterSleep doesn’t rely on virality.
High-intent keywords = constant discovery.
Blog as a Growth Funnel
💻 100K+ monthly visitors
📌 Evergreen articles rank for sleep-related searches
🖱 Sticky countdown CTA pushes straight to paywall
Content isn’t just content → it’s a conversion engine.
Sleep Quiz = Web Monetization
On their blog sidebar: the Sleep Quiz.
Funnel: Quiz → Web onboarding → Payment → App download
That means:
✅ Captures leads
✅ Converts before App Store
✅ Avoids Apple’s 30% cut
Paid Growth = Category Ownership
📱 Apple Search Ads: ~18,000 keywords (entire category locked)
📘 Facebook: 440+ video ads live
This isn’t testing.
It’s buying category ownership.
BetterSleep Playbook
✅ Social-proof onboarding → yearly trial funnel
✅ ASO dominance → constant organic reach
✅ Blog + quiz → off-App Store conversion
✅ Paid ads → full category lock
Not just a sleep app.
It’s a full-stack acquisition engine disguised as bedtime sounds.
