Fabulous looks like a simple habit tracker, but it’s actually a behavioural science engine in disguise.

Every screen is designed to make you feel transformed before you even start improving yourself.

Here’s how the growth funnel works:

Onboarding That Feels Like Therapy

Fabulous doesn’t rush the setup it guides you through a self-reflection session.

•  Starts with sign-in + email verification
•  Asks about fitness, goals, and daily habits
•  Digs deeper into mental health + productivity
  

Frames onboarding like a conversation with yourself.

By the end, you don’t feel like you joined an app, you feel like you joined a journey.

The Paywall That Feels Personal

Right before you commit, you’re asked to sign a “Contract” a small ritual promising to change.
Then comes the paywall…

– A letter from your future self thanking you for choosing progress
– It’s emotion, not urgency storytelling, not selling

You can close it, but most don’t want to.

Progress Before Purchase

Even if you skip the paywall, the loop keeps you moving:

• Requests notification access, framed as accountability
• Complete your first habit → unlocks a special discount
• Drops you right onto a personalized home screen

It’s not pressure. It’s momentum.
You feel rewarded for showing intent, not punished for skipping.

Growth Engine: Organic + Paid

Fabulous drives scale from both ends:

– ASO: Top 3 for 457+ keywords like ( “adhd help,” “fabileous,” “advocare”)
– Apple Search Ads: 2,000+ keywords (habit tracker, wisely app, etc.)
– Facebook: 380 active creatives built on emotional storytelling
– Google: 46 ad variants for long-tail intent

This isn’t guesswork. It’s precision marketing.

The Playbook

Fabulous isn’t selling routines.
It’s selling renewal.

•  Emotion-first onboarding
•  Ritual-based paywall
•  Reward-driven retention
•  ASO + ads running in sync

This app didn’t get lucky.
It built a system that makes change feel inevitable and $80K/month proves it works.