$600K in monthly revenue.

At first glance, Endel looks like just another sound app.

But under the hood → it’s one of the sharpest funnels in the focus + sleep space.

Here’s how it really works 👇

Immersive Onboarding

Onboarding isn’t long – but it’s sensory-driven.

🎶 Background music plays throughout

🧠 Questions about focus + productivity habits

💡 Sets context before the first session even begins

You’re eased into the app while already feeling its core value.

Playful Paywall Psychology

Endel doesn’t just show you a paywall.

📜 Starts with a soft paywall

📳 Close it → you’re prompted to shake your phone

💸 Shake → an instant discount unlocks

It feels like a game – but it’s conversion psychology in disguise.

Intent-Focused ASO

Strong positioning on niche, high-intent keywords.

🏆 200+ Top 3 rankings for:
→ adhd sound app
→ focus sounds
→ study sounds

They don’t chase mass traffic.
They own narrow intent niches.

Lean but Targeted Paid Ads

Not broad. Not flashy. Just sharp.

📘 45 video ads live on Facebook
🔍 20 ads live on Google

Paid spend is amplifying what already works organically.

Endel’s Playbook

Endel wins by micro-optimizations:

✅ Music-backed onboarding
✅ Interactive discount unlock
✅ Niche ASO dominance
✅ Lean, targeted ads

Like its sounds, the funnel isn’t loud.

But it runs quietly in the background – and prints $600K/month.