While most mobile studios are chasing installs and tweaking ad creatives, one company is quietly running laps around the rest of the industry.

Century Games, a low-profile Chinese game publisher, is now generating $60 million a month.

Not from dozens of hits. Just one blockbuster, a few solid performers, and a brutally effective growth system.

Let’s break down how they’re doing it — and what game builders, app founders, and growth teams can learn from it.

The $2 Billion Game Behind the Numbers

Century Games has 16 active titles on the App Store.

But make no mistake — their empire is powered by one game:

Whiteout Survival, a post-apocalyptic strategy title that accounts for nearly 90% of total revenue.

Released just 2 years ago, Whiteout Survival has already grossed over $2 billion across iOS and Android.

The other 10+ games? Many pull in over $100K/month — but they’re just supporting acts.

Performance Marketing at Unmatched Scale

To fuel this kind of growth, Century Games didn’t just run ads — they ran a global blitz:

• 425,000+ ads

• Across 54 countries

• On 17 different platforms

It’s one of the most expansive mobile UA operations on record.

While most studios test a few dozen creatives, Century tests hundreds of thousands — localized, iterated, and aggressively optimized for conversion.

The Math Behind the Money

Let’s break down the economics:

• Total estimated downloads: ~80 million (50M Android + 30M iOS)

• Assume 60% of those are paid installs → 48M

• At $2 CPI, that’s $96M spent to acquire most of their base

When you’re making $2B+, $96M is just a rounding error.

In fact, even if their true CPI is higher (say $4–5), the payback window and LTV clearly support it. This is a high-margin engine running at full throttle.

Gameplay That Hooks — and Monetizes

Set in a frozen post-apocalyptic world, Whiteout Survival puts players in charge of rebuilding civilization in a hostile wasteland.

It’s resource management meets city building meets survival storytelling.

But what really sets it apart is how intelligently monetized every step of the journey is.

Smart Monetization Strategy #1: Worker Trial Trick

You start building with one worker.

The game gives you a 15-minute trial of a second worker — just enough to experience how much faster progress feels.

Then? It’s gone. And if you want it back, you pay.

This isn’t just upselling. It’s first-hand friction, designed to create desire before a paywall even appears.

Smart Monetization Strategy #2: Battle Pass Variety

Instead of one generic pass, Whiteout offers multiple themed passes:

• One for hero collection

• One for base building

• Others for resource gathering

Each aligns with a different playstyle or current goal — making purchases feel personalized and purposeful.

It’s modular monetization. More context = higher conversion.

Smart Monetization Strategy #3: Custom Chest Offers

Whiteout flips the usual “loot box” model.

Instead of randomized bundles, it offers Custom Chest Offers — where players hand-pick the items they want (speed-ups, resources, boosts).

This gives players a sense of control over purchases — and removes the “wasted spend” friction that often kills conversion.

Personalization → agency → spend.

The Real Lesson: Ruthless Execution Beats Originality

There’s no wild innovation in Whiteout Survival.

It borrows proven mechanics from other genres and games. What makes it different is relentless optimization:

• A killer onboarding funnel

• Thoughtful monetization experiments

• Aggressive creative testing

• Global paid distribution at massive scale

This isn’t a passion project. It’s a precision growth machine, designed to convert, retain, and scale.

Final Thoughts

Century Games didn’t reinvent the wheel. They just turned it faster than anyone else.

Their $60M/month engine runs on timeless growth levers:

✅ Compelling game loop
✅ Emotional, friction-based monetization
✅ Scalable UA spend
✅ High-velocity creative testing
✅ Global reach

If you’re building a mobile app or game in 2025, you don’t need 20 ideas.

You just need 3–4 moves that compound — and the discipline to scale them ruthlessly.