Growth Hacking Lab

Case Studies

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How Endel Engineered a $600K/Month Funnel With Music, Micro-Optimizations, and Playful Paywalls

How BetterSleep Turned Bedtime Into a $600K/Month Growth Funnel

How “Calz AI”, a Calorie App, Hit $200K/Month in 8 Months With a Gamified Utility + Paid Ads Flywheel

How “Chat & Ask AI” Scaled to $1M/Month by Selling Certainty, Not Prompts

How “ChatOn AI” Scaled to $5M/Month by Packaging ChatGPT for the Masses

How “Woofz”, a Dog Training App, Scaled to $400K/Month by Turning Playtime Into a Funnel

How “Ahead”, an Emotional Wellness App, Scaled to $400K/Month by Weaponizing Friction

How “Yoga-Go”, a Wellness App, Scaled to $500K/Month by Profiling Users Into Commitment

How “WalkFit”, a Step Tracker App, Scaled to $800K/Month With Ruthless Conversion Tactics

How to Grow a Health & Fitness App in the App Store