The first time you open Donna AI, it feels playful.

A chat-style interface pops up. You type a prompt. It instantly starts crafting a song just for you.

But before you get to hear it?

You’re asked to enable notifications – framed as part of the experience, not a permission screen.

That moment sums up Donna AI’s entire growth strategy: frictionless UX with subtle conversion nudges baked in.

The result?

• $600K in monthly revenue

• 55,000+ reviews

• 4.7-star average

• All in just 12 months

Let’s unpack how they’re pulling this off.

Push Notifications Disguised as Progress

The app wastes no time.

You’re inside. It’s generating your first song from few prompts. And while excitement is high – it asks you to turn on push notifications.

No nagging system prompt. Just a well-timed ask inside a magical moment.

It’s smart. It’s subtle. And it works.

A Smooth Funnel With No Gimmicks

Donna AI’s paywall doesn’t push fake urgency or endless discounts.

It’s a simple offer:

• Weekly and yearly plans

• Clear pricing

• No time-based pressure

The product itself carries the weight. It’s fun, intuitive, and easy to stick with – which might explain why, despite never asking for a review, they’ve collected over 55,000 ratings with a 4.7-star average.

Ranking for the Keywords That Matter

On the ASO side, Donna AI is dialed in:

• “ai song generator”

• “music generator”

• “song maker ai”

All top 3 placements.

They’re also pulling in direct brand searches – which shows people aren’t just finding the app… they’re remembering it.

A Full-Scale Paid Ad Machine

Donna AI’s growth isn’t organic-first.

They’re spending – and spending smart.

• 200+ Apple Search Ads keywords

• 240 active Facebook ads

• 740+ Google Ads

• 3,400+ TikTok ads via their studio

This isn’t spray-and-pray. It’s scaled performance marketing with creative testing at industrial speed.

When a company floods all the platforms like this, they’re not testing – they’re printing money.

Let’s say they spend $1 on ads. They may make $1.20 back the same day from subscriptions. (Note: Takes thousands of ad tests to get here.) Add renewals as well.

A Simple Hack to Uncover Their Targeting

Want to know who they’re reaching?

Check the EU Ad Transparency labels on Meta and TikTok.

You’ll see:

• Age

• Gender

• Location

Reverse-engineer their audience and creative – it’s all right there.

Key Growth Hacks That Powered Donna AI’s Funnel

• Push notification prompt tied to first session
• ASO for niche, high-intent music keywords
• Scaled ad spend across ASA, FB, TikTok, Google
• No discount games – the product does the work

Final Thoughts

Donna AI didn’t rely on virality.

They didn’t get lucky.

They built a sticky experience, amplified it with smart ads, and let ASO and user satisfaction do the compounding.

It’s not flashy – it’s focused.

And it’s working.

If you’re building a fun, creative AI tool – Donna’s funnel is worth studying.