100K downloads.

$200,000 in revenue.

And almost none of it comes from the App Store’s usual funnel.

Style DNA looks like an AI-powered personal stylist – but what’s really powerful is the machine behind it.

They’re not just selling outfits. They’re converting users before the App Store even gets a cut.

Here’s how they’re doing it.

The App That Knows How to Build Trust (and Data)

Style DNA’s onboarding is long — and deliberate.

• Starts with social proof

• Collects email early (optional)

• Explains why you should enable notifications – before asking

• Asks deep personalization questions about body type, color, and style

It’s not rushed. It’s a slow, trust-building intake process that gathers data while building buy-in.

No Free Trials. No Weekly Plans. Just Commitment.

Once you’re in, the pricing page doesn’t play around:

• ❌ No weekly

• ❌ No monthly

• ✅ Just 12-week and annual plans

It’s a bold move. Fewer low-commitment users. Higher average LTV.

And they might be A/B testing — because pricing can vary depending on the funnel entry.

ASO That Ranks on Keywords and Brand

Style DNA ranks in the Top 3 for:

• “style ai”

• “personal color analysis”

• “color season”

And here’s what matters even more: people are searching “Style DNA” by name.

That’s not ASO – that’s brand equity.

200K Monthly Website Visitors Doing the Heavy Lifting

Their website brings in ~200,000 visitors per month.

• Lots of direct traffic

• Long-tail SEO articles around style, color analysis, etc.

• Clear CTAs leading into the funnel

It’s not just awareness – it’s warming up leads before the App Store sees them.

Facebook Ads That Skip the Store

They’re running 120+ Facebook ads right now.

But here’s the clever bit:

They don’t push you straight to the App Store.

Instead, the flow looks like this:

→ Click ad
→ Land on the website
→ Go through onboarding
→ Hit paywall
→ Convert to paid
→ Then download the app

That’s how they own the funnel, keep the margins, and avoid platform fees.

Key Growth Hacks That Powered Style DNA’s Success

• Long-form onboarding that collects trust and data
• Bold pricing – 12-week and annual only
• Ranking on both ASO keywords and brand searches
• 200K+ monthly visits via SEO and direct
• Facebook ads that convert on web, not App Store
• Web-to-app funnel that dodges the 30% cut

Final Thoughts

Everything from onboarding to pricing to ad flow is built to maximize paid conversions while keeping margins high.

If you’re building a subscription app, especially in lifestyle or wellness – this is a growth funnel worth studying.