Coursiv isn’t just another online learning app.

It’s a 1-year-old subscription machine pulling in $200,000 per month – not by selling courses, but by designing a conversion funnel that leaves nothing to chance.

Behind the polished library of AI tutorials is one of the most aggressive and calculated mobile growth strategies in the space.

Here’s how it works.

Onboarding That Feels Like a Quiz Funnel

Coursiv’s onboarding is long — and that’s the point.

It asks dozens of questions:

• Age

• Income

• Skill level

• Favorite AI tools

The more effort you put in, the more committed you feel.

It’s not about getting to the content fast — it’s about making you earn it.

A Paywall That Starts Hard and Keeps Pushing

Once onboarding ends, there’s no soft preview.

You hit a hard paywall:

• Weekly and monthly plans

• 3-day free trial on weekly only

• Trial only unlocks after credit card entry

Weekly pricing tends to convert higher – especially with users who forget to cancel.

Flooding Apple Search Ads With 21K+ Keywords

Coursiv is running 21,510 keyword bids – just in the last 30 days.

They’re going broad:

• “AI learning”

• “Coursera”

• “Udemy online courses”

They’re not playing in a niche. They’re trying to own the category.

Facebook Ads That Bypass the App Store

Coursiv is running 750+ Facebook ads — but most don’t link to the App Store.

They point to the website.

Why?

• No 30% Apple cut

• More control over onboarding

• Custom landing experiences

Web-to-app funnels give them flexibility and margin.

A Website That Pulls 3M+ Visitors a Month

This isn’t a landing page. It’s a full-scale engine.

• 3M+ monthly visits

• Heavy direct and search traffic

• SEO support pages that pull long-tail queries

It feeds both the app and the subscription flow.

Google Ads + ASA + FB Working in Sync

Coursiv is everywhere:

• Google Ads

• Apple Search Ads

• Facebook + Instagram Ads

This isn’t experimentation. It’s a full-court press.

When a company spends like this — and routes users through optimized flows — they’re not testing. They’re printing money.

A Fast Way to Reverse-Engineer Their Targeting

Want to know who they’re going after?

Check Meta’s EU Ad Transparency tools. You’ll see:

• Location

• Age range

• Gender

It’s a quick way to map the audience they’re converting best.

Key Growth Hacks That Powered Coursiv’s Fast Growth

• High-friction onboarding that increases commitment
• Exact-match keyword bids on ASA
• Web-first Facebook ad funnel
• 3M+ monthly visits via SEO
• Full-channel saturation with paid ads

Final Thoughts

Coursiv might look like just another AI course app – but it’s a conversion funnel in disguise.

From onboarding to paywall to channel strategy, it’s all built for one thing: turning clicks into recurring revenue.

If you’re building anything in edtech or subscriptions, this playbook is worth a close look.