On the surface, Liven seems like just another mindfulness or personal growth app.

Soft colors. Soothing language. Lots of self-love vibes.

But behind the friendly UI is one of the most aggressive, profitable marketing machines running today.

It’s only a year old.

And it’s already pulling in over $800,000 per month.

Here’s how it actually works—step by step.

The onboarding feels like a personality test

Before you ever see the product, Liven puts you through a deep, almost ritualistic onboarding process.

You’ll answer dozens of personal questions:

• How do you feel lately?
• What do you want to change about your life?
• What holds you back?

During oboarding, you’re shown endless social proof—testimonials, 5-star reviews, screenshots of success stories.

And right before the paywall hits… they ask you to sign your name. Literally.

 

It stops feeling like an app signup. It starts feeling like you’re making a personal commitment to change.

Smart psychology. You’re already emotionally invested before you’re asked to pay.

The paywall is aggressive and it works.

There’s no free trial. Not unless you pay first.

 

Try to close the paywall? You’ll get a discount.

Close it again? No access. Just more pressure to buy.

This might sound harsh, but by the time users hit that wall, they’ve already gone through a whole emotional rollercoaster. Many just… pay. The sunk-cost bias is real.

Their biggest weapon? Paid ads. A lot of them.

Liven isn’t growing through content or word-of-mouth. It’s growing through relentless paid advertising.

Just in the last 30 days, they’ve launched:

• ~6,000 ads on Google

• ~5,000 on TikTok
• ~1,200 on Facebook
• 200+ bidding keywords on Apple Search Ads

They run ads like this.

When a company floods all the platforms like this, they’re not testing – they’re printing money. Let’s say they spend $1 on ads. They may make $1.20 back the same day from subscriptions. (Note: Takes thousands of ad tests to get here.)

Want to see who they’re targeting? It’s all public.

You can reverse-engineer their entire ad targeting strategy using tools like Meta’s EU Ad Transparency or TikTok’s Ad Library.

You’ll see exactly:

• Where they run their ads
• Who they target (age/gender/location)
• What copy and creatives they’re using

It’s like free competitor intel if you know where to look.

Key Growth Hacks That Powered Liven’s Fast Growth

Liven isn’t just selling mindfulness. They’re scaling it—ruthlessly.

Here’s the stack:

• Long onboarding builds emotional commitment
• No free access = higher buy-in
• Multi-platform ad blitz drives traffic
• High upfront ROI + renewals = massive LTV

It’s less about helping you find clarity—and more about building a scalable system that sells it.

Bottom line?

This isn’t just an app. It’s a masterclass in how to monetize belief, commitment, and the promise of transformation.

And it’s working.