Paywall Benchmark Checker
Compare your paywall performance to industry benchmarks.
Results
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Trial Start Status
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Trial-to-Paid Status
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Paywall Conversion
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About these benchmarks
Data Sources
Benchmarks are derived from RevenueCat’s State of Subscription Apps 2025 report, based on data from 75,000+ subscription apps.
Understanding the Metrics
- Trial Start Rate: Users who see paywall → start trial
- Trial-to-Paid: Trial starters → paying subscribers
- Overall: The product of both
What Affects These Numbers
- Paywall timing: Hard paywalls convert differently than soft paywalls
- Trial length: 3-day vs 7-day vs 14-day trials have different conversion patterns
- Price point: Higher prices = lower conversion but higher LTV
- Traffic source: Organic vs paid users convert very differently
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