Color Pop may look like a simple coloring app, but under the hood, it’s a finely tuned revenue machine.

At $1M in monthly revenue, it’s proof that even casual creativity can become a high-converting business when every interaction is engineered for monetization.

Fast Onboarding, Immediate Commitment

Color Pop doesn’t ease you in,  it hooks you right away.

• Notification permission is the very first screen before you even color
• Short onboarding flow sets your “coloring vibe” and personalizes experience
• Then comes a 2-screen paywall, introducing premium early

This front-loaded funnel gets key permissions, personalization, and monetization out of the way before distraction kicks in.

Dual-Monetization From the First Draw

Once coloring begins, Color Pop monetizes every possible path.

• Users must choose between starting a free trial (premium) or continuing with ads
• This creates parallel revenue streams subscription or ad-based
• Both options keep users engaged and paying in different ways

It’s a clever loop: no matter what you pick, Color Pop earns.

Ratings + Community in a Single Tap

The first finished drawing becomes a moment of retention and marketing.

• After completion, users see a rating prompt + “publish” option
• If they rate, Color Pop gains credibility
• If they publish, it drives in-app social proof and content density

One screen fuels both App Store reviews and in-app community engagement.

ASO Domination for Constant Organic Flow

Color Pop owns its niche in App Store search results.

• Top 3 for 1,300+ keywords
• Keywords include “coloring games drawing,” “fun art games,” and “AI coloring”
• Strong ASO ensures consistent daily organic inflow

They’ve effectively boxed out competitors by owning every high-intent creative keyword.

Paid Ads Cover Every Surface

Color Pop doesn’t rely solely on organic; its paid reach is everywhere.

• 92 Facebook ads
• 7,000+ TikTok ads (via parent app studio)
• 400+ Google ads (also via studio-level campaigns)
• 500 Apple Search Ads keywords, covering “color by number,” “drawing apps,” etc.

It’s a full-funnel ad stack from social discovery to App Store capture.
Wherever users scroll, Color Pop appears.

The Color Pop Playbook

• Instant notifications + quick onboarding
• Dual monetization through trials and ads
• Ratings + social proof tied to user progress
• ASO dominance across 1,300+ keywords
• Paid distribution spanning Facebook, TikTok, Google, and ASA

Color Pop didn’t build a coloring app, it built a funnel disguised as fun.

Every tap, swipe, and stroke feeds into a monetization loop  and that’s how a digital crayon box became a $1M/month growth engine.