A 5-month-old utility app called Claim is quietly doing $300K/month – without leaning on App Store Optimization or performance-heavy brand ads.

Their playbook?

Hijack attention on TikTok with story-driven UGC that makes “class action payouts” feel real, urgent, and easy to claim.

Here’s how they scaled – using UGC funnels, Meta ads, and curiosity loops.

TikTok Is the Core Growth Engine

Claim’s TikTok strategy doesn’t rely on polished videos.

Instead, it’s built on a network of UGC creators using raw, believable storytelling.

Sample hooks used:

• “I’m a broke student and just got $48 from Uber.”

• “Here’s how I got paid by Facebook for free.”

Every video runs like a mini funnel:

Hook → Problem → Payout Proof → “It’s legit”

This format feels organic, builds trust, and drives curiosity-fueled installs.

One App, Dozens of UGC Variations

They rinse and repeat the same base script with multiple creators and angles.

That lets them:

• Hit different demographics (students, parents, gig workers)

• Test various claims (Uber, Snapchat, Facebook)

• Stay fresh without new app features

This flywheel keeps CTR high and CPIs low—while fueling growth.

Meta Ads Mirror TikTok, Just Repackaged

Claim doesn’t stop at TikTok.

They run 50+ Meta ads, all modeled after UGC:

• Street interviews

• Zoomed reaction faces

• “I got $62 from Snapchat for this lawsuit”

The key?
Every ad feels native to social – not like a legal service ad.

It’s TikTok content ported to Facebook and Instagram.

ASO Is Minimal—But They Already Rank for 186 Keywords

Even without deep ASO work, Claim ranks in the Top 3 for over 180 App Store keywords:

Examples:

• “claim assist”

• “easy claim”

• “settlement”

That early ownership helps with organic credibility—but paid UGC is clearly doing the heavy lifting right now.

Growth Hacks That Powered Claim App

The model isn’t just about legal tech—it’s about consumer psychology.

Here’s what Claim nailed:

• UGC makes payouts feel real and trustworthy

• Class action = a curiosity trigger

• No sign-up friction – users just search and claim

• TikTok-style creative works across channels

They’re applying DTC marketing playbooks to the legal payout niche—and it’s printing $300K/month.