Bend isn’t loud. It didn’t go viral.

But with 100,000 downloads and $600,000 in revenue, it’s quietly becoming a top player in the wellness category.

Its strategy? Nail the basics and execute with precision.

Here’s how they’re scaling:

Onboarding That Personalizes Every Step

Bend’s onboarding is long – but it doesn’t feel that way.

📍 Step-by-step flow guides users gently
🧍 Users choose which body areas they want to stretch

⏰ Then set daily reminder times before being prompted for notifications

Each bit of friction is softened with relevance.
The more personalized the setup, the higher the user buy-in.

Review Ask Comes Early and Boldly

⭐️ The app asks for a review during onboarding

💬 It happens before core product value is delivered

It’s risky but backed by trust.

When onboarding builds confidence early, users are more likely to respond with positivity.

That’s how Bend gets ahead on ratings before usage even begins.

A Scroll-Based Paywall That Sells Softly

Bend doesn’t push subscriptions. It nudges.

📌 A sticky pricing bar stays fixed to the bottom as users scroll. Long-form copy details the value of their plan

❌ Close it → A 67% discount appears

There’s no sudden hard stop. Just slow, steady persuasion.

By the time users finish reading, they’re already sold.

ASO Is a Dominant Channel

🏆 Bend ranks in the Top 3 for 728 keywords on the App Store

→ “daily stretches”
→ “stretch app”
→ “posture stretch”

These are high-intent, low-churn keywords.
Bend wins the organic war with placement, not volume.

Add to that:
📸 100K+ Instagram followers driving soft discovery

Paid Growth? Industrial Scale

Bend’s ad strategy is massive.

📱 ASA: 10,000+ keywords across the entire stretching/wellness niche
→ “just stretch”
→ “back flexibility”
→ “flexibility plans”

📘 Facebook: 390+ video ads

🎯 Creatives are clean, utility-focused, and built for clarity

They don’t just run ads.

They flood every high-intent surface with thoughtful messaging.

Key Growth Levers Behind Bend’s Climb

✅ Early review prompts before value drop-off
✅ Scroll-style paywall with sticky CTA and smart discount
✅ Dominant ASO across 700+ stretch-related keywords
✅ Full-stack paid spend with utility-first ad design

Final Thoughts

Bend isn’t flashy. It’s focused.

Its funnel works not because it’s clever but because every step is friction-aware, intent-led, and conversion-optimized.

It’s a reminder that smart execution can still win big.
Even in a crowded space, if you get the fundamentals right – you don’t need to go viral.