How Dream Games Built a $81M/Month Mobile Game Empire with Just Two Titles

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Most gaming studios are happy with a few million in revenue across multiple titles.

But Dream Games, a little-known studio from Turkey, is pulling in an estimated $81 million every month — with just two games.

Their crown jewel? A match-3 puzzle game that not only took on Candy Crush but beat it in under three years.

Let’s break down how they cracked the mobile gaming code — and built one of the most profitable app businesses in the world.

From Peak Games to Dream Execution

This wasn’t the team’s first billion-dollar rodeo.

Dream Games was founded by veterans of Peak Games — the Turkish studio behind Toon Blast and Toy Blast, acquired by Zynga for $1.8 billion in 2020.

They took everything they learned about casual games, monetization, and scaling — and applied it to their new project, Royal Match.

Royal Match: Candy Crush with a Heart

Royal Match uses the same match-3 mechanic as Candy Crush.

But where Candy Crush is bright, generic, and sugar-themed, Royal Match added character and context.

The hero of the game is King Robert — a lovable, clumsy king who constantly needs your help.

That single addition changed everything.

Players aren’t just playing to win levels — they’re helping someone.

The emotional attachment turned casual players into daily loyalists.

A Billion-Dollar Growth Curve

Royal Match launched in 2021. Two years later, it had crossed $1 billion in revenue.

By early 2024, it hit $2 billion — and in just 7 months after that, $3 billion.

They have also raised funding for its growth.

This wasn’t just a viral hit. It was a carefully engineered content machine backed by a sharp monetization strategy.

How They Monetize

Unlike many mobile games that rely on in-game ads, Dream Games focused entirely on in-app purchases.

Their two biggest revenue drivers:

The Summer Pass – a battle pass system that rewards regular play
The Hidden Temple – a mini-game that introduces new goals and power-ups

These aren’t just features — they’re spend triggers, disguised as entertainment. These features helped them surpass Candy Crush in 2.5 yrs of launch.

Paid Growth at a Global Scale

Dream Games knows the power of paid ads.

While Candy Crush gets 15–25% of its downloads from paid channels, Royal Match drives 60% of its installs through paid acquisition.

They dominate Apple Search Ads in the US, where competition is highest — regularly showing up for broad keywords like “games” and “puzzle games.”

That visibility fuels both their downloads and their App Store ranking.

Content Velocity That Keeps People Hooked

Royal Match isn’t a “set it and forget it” game.

Every month, the team ships:

200 new levels
Biweekly live events to re-engage players

This isn’t just content. It’s retention infrastructure — ensuring that players always have something new to do, buy, and look forward to.

Global Reach, Local Dominance

The US is their revenue engine.

India helps them scale installs at low cost.

Together, the two countries make up roughly 28% of all downloads — with tailored ad creatives, app store assets, and content pushes for each market.

That’s how Dream Games plays both the volume and value game.