Growth Hacking Lab

How Deen Buddy, a 3-Month-Old App, Makes $200K Monthly Revenue

By

Deen Buddy didn’t go viral.

There were no trending challenges. No launch fireworks.

And yet — just five months after launch — this Muslim-focused app is quietly pulling in $80,000 per month in revenue.

Here’s how they did it by getting three key growth levers right — and moving fast.

Here’s the full breakdown 👇

Instant Signal Filtering at Onboarding

The moment you open Deen Buddy, the intent is clear — and so is theirs.

A chat-style onboarding flow personalizes the experience

An App Store rating request appears during onboarding

And right after that? A hard paywall — no free trial, no delays

There’s no fluff. No 10-step tour. Just a fast route to conversion or bounce.

This setup filters in high-intent users – the kind who are ready to pay or engage.

A Growing Presence on TikTok

Deen Buddy didn’t rely on virality. But they’re still showing up in feeds.

Their own TikTok account has over 147,000 followers, and they’ve tapped into the creator ecosystem with influencers organically promoting the app.

This adds social proof and community legitimacy — especially important in a spiritual or values-driven category.

The result? Organic discovery without relying solely on algorithmic luck.

Smart (and Temporary) Paid Acquisition

They previously ran Apple Search Ads with laser-focused intent targeting — bidding on keywords like:

“quraan”
“deen islamic app”
“read quran”

These are low-competition, high-intent terms — perfect for efficient acquisition.

While the ASA campaigns are currently paused, the early push helped them capture a critical mass of users when visibility was still wide open.

ASO That Converts

Despite being relatively new, Deen Buddy already ranks in the top 3 for terms like:

“quran chat”
“quran chat app”

This is almost unheard of in crowded app categories.

But the Quran niche is less saturated than comparable Bible app markets, where competition for top spots is fierce. Deen Buddy capitalized early, locked in rankings, and built a durable visibility moat.