25 Growth Tactics Behind $100K+ MRR iOS Apps
Built the app, stuck on growth? Get the exact plays the world’s top apps run — sent to your inbox in 60 seconds. Plus weekly issues read by 10,000+ iOS founders.
What’s inside the doc
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01
The 4-step paywall funnelOffer → Reassure → Bonus → Pay. The exact structure $100K+ MRR apps use to remove fear and lift conversion.
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The 3-day challenge after paywall dismissalRe-engage users who skip the paywall. One founder doubled trial starts with this single tactic.
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Spot competitors’ web-to-app funnelFind where the apps making real money send their cold traffic — and replicate the highest-converting parts.
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+ 20 more tacticsOnboarding, retention, gamification, paywall psychology, ASO, ratings, offboarding — all covered with real apps, real numbers, real screens.
Who’s behind this
I run Growth Hacking Lab — a 150+ iOS founder Skool community where members share what’s actually working in growth. I also write the Growth Hacking Lab newsletter, read by 10,000+ iOS founders.
The 25 tactics in this doc are the same plays Lab members use to go from flat downloads to $30K, $100K, even $200K MRR. Drop your email and I’ll send it now.
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Quick answers
Is this really free?
Yes. The doc is free, the newsletter is free. I make money when readers join Growth Hacking Lab — but you don’t have to.
Who is this for?
iOS founders who’ve shipped an app and are stuck on growth. If you’ve never touched marketing because “you’re a developer, not a marketer,” this is for you.
What’s actually in the doc?
25 specific tactics — paywalls, onboarding, retention systems, ASO, ratings, gamification. Real apps, real numbers, the screens and prompts you can copy. No fluff, no theory.